Mash Idaho: Dangerous, Gorgeous, and Worth Respecting
Idaho is gorgeous, dangerous, and absolutely worth respecting.
In this episode, Dylan sits down with Kim and Steve Machado of Mash Idaho — an Idaho brand that turns the state’s wildest places and stories into T-shirts, connections, and real human moments. From Hell’s Canyon rescues to crying at a Seven Devils overlook, this one is about why Idaho gets in your blood and stays there.
Highlights:
0:00 – What is Mash Idaho? From “Machado” to mashed potatoes and Idaho branding
3:30 – Kim and Steve’s Idaho origin stories and the decision to come back to Idaho
6:30 – Seven Devils, Hell’s Canyon, and that “we live here” moment that brought them to tears
9:20 – “Idaho is gorgeous but dangerous” — why preparedness matters in four-season country
12:30 – The Hell’s Canyon rescue story and the “Enjoy Hiking in Hell” T-shirt
16:45 – Meeting Judge Eric Valentine and the rescue family — the human connection behind a shirt
20:10 – Idaho small business life, Buy Idaho, and why collaboration beats competition
24:00 – Running races, Soul Kids, and how T-shirts, bananas, and community all tie together
30:00 – Massacre Rocks, Snake River history, and finding your inner peace in tough places
35:15 – Why Idaho itself is a national park — and why that’s a good thing
39:30 – Mash-ups, future plans, and a love letter to dangerous, beautiful Idaho
Listen at TheGreatIdahoShow.com, on KIDO Talk Radio, or wherever you get your podcasts.